Monday, June 2, 2008
Dior's new phone -- which will work world-wide, except in Japan and Korea, where it isn't compatible with local wireless networks -- is priced higher than rival fashion phones, closer to the price range of Nokia Corp.'s premium line Vertu, which also starts in the $5,000 range. Dolce & Gabbana, Prada and Giorgio Armani SpA all have phones out that cost around $600.
In addition to all the regular features of a cellphone -- a touchscreen, a camera, ringtones -- the Dior phone offers a new gimmick: a miniature phone barely bigger than a USB key. Dior says the mini "My Dior," as it is called, is handy for women who don't want to rummage through their bags to find their phones. Instead, the mini version of the phone clips to the outside of a bag for easier access. It communicates with the main phone, so people can pick up or make calls with My Dior and use the main phone for more complicated functions.
With mobile phones, fashion brands have insisted on taking part in both design and marketing. Last year, when Italian fashion house Prada launched a phone with South Korea's LG Electronics Inc., Prada tinkered with the touch screen and preloaded content in addition to working on the phone's basic design.
Mr. Toledano said the idea of creating a Dior phone was driven by demand in new luxury markets such as China and Russia.
Washington Post
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1 comments:
Dior can kiss my azz with that phone! LOL, I can imagine someone buying that and only having like 2 phone numbers stored in there!
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